Lagom Coffee

Personal branding for an imaginary coffee brand

A passion project for the imaginary coffee brand «Lagom Coffee Roasters». In Swedish, «lagom» means «just the right amount» - which makes it the perfect phrase for a warming cup of coffee. Since the word is also used to describe a life of balance, the circular shape of the logo was used to describe exactly that. In combination with a tiny illustrated coffee bean and the deep blue brand colour, the brand explores a deeply peaceful and balanced coffee experience, almost reminding its viewer of a full moon night.

Branding. Vector illustration. Schiers GR, September 2025.